Americot, Inc., a leading supplier of premium cotton seed, is pleased to announce the addition of Dan Pitts to the research team as a germplasm specialist. “Americot has continued to invest in research capabilities by bringing in highly experienced research specialists such as Dan to its team. We are extremely happy to have him join the organization and look forward to leveraging his nearly 40 years of agriculture and research experience for the benefit of our growers across the Cotton Belt,” said Dr. Douglas Jost, Americot’s director of research and germplasm.

Dan graduated from Auburn University with a Bachelor of Science degree in Agronomy/Ag Science and earned a Master of Agriculture/IPM degree in Entomology from Mississippi State University. His career began at the Mississippi Cooperative Extension Service where he served as a pesticide impact assessment technician. Dan then joined Rohm and Haas Company as a research entomologist, and following that, he joined FMC Corporation as a research entomologist and station manager. Most recently, he spent more than 23 years with Monsanto, in varying roles including serving as a Bollgard® technical development representative, agronomic research manager in seed and trait development, and then as an insect management technical development representative, prior to retiring. During this time, Dan acquired numerous awards including several Distinguished Development Awards and the prestigious Science Fellow Award.

Americot, Inc., headquartered in Lubbock, Texas, provides U.S. cotton growers with quality seed of localized varieties, offering high yield potential and excellent fiber quality, along with the technologies that growers want and need. American-owned and fully independent, Americot is a national leader in cotton seed production and technologies. For more information on Americot and our NexGen® brand cotton products, call 888.678.SEED (7333) or visit www.americot.com.

Contact:
Tyrell Currie
Marketing & Communications Manager
806.793.1431, ext 140
tcurrie@americot.com

Cotton growers from the Carolinas to Texas are taking notice of NexGen variety performance this year.

DOUG JOST won’t hide his enthusiasm about how well the 2021 cotton season has gone in Texas.

“If you polled West Texas growers right now, I think they’d be extremely satisfied with how the year has gone,” says Jost, NexGen Director of Research and Cotton Germplasm. “When people talk about the last great crop in this area, it goes all the way back to 2007. It’s been that long. And on top of that, prices are good.”

It also helps when you bring three new varieties to market that have lived up to expectations across the Cotton Belt.

NG 3195 B3XF is an early-medium maturing variety that offers good heat tolerance and consistent performance. “We saw 3195 start to fruit earlier and act like that variety maturity should,” notes Jost. “It moved a little bit quicker and looks like it’s going to have a really good fit in the Carolinas, Georgia and the South Delta. It’s a variety that folks are really starting to look at.”

NG 4190 B3XF is a medium maturity variety, offering excellent yield potential and broad adaptation across the Cotton Belt. It has excellent fiber quality on both irrigated and dryland acres.

“This is a variety we’re excited about,” brags Jost. “We didn’t get to look at it in as many trials last year as we wanted to, so we did a soft launch in 2021 based on the results of our breeder trials. Early data we have back so far this season is from South Texas and Arizona, and it seems to be holding out very well. There’s a lot of interest in it.”

NG 5150 B3XF is a broadly adapted, medium-to-full maturity variety with high-end yield potential that really shines on highly managed, irrigated acres. “For the long season market, 5150 is doing exactly what it should do,” says Jost. “In some cases, it’s exceeding our own NG 5711 B3XF in terms of yield and grade this year.”

As successful as this year’s variety launch has been, there’s more in the pipeline.

“About three years ago, we started putting a major emphasis on fiber length as well as yield,” says Cotton Breeder Lloyd McCall. “We’ve turned that corner pretty well and have adjusted our breeding pipeline to reflect that change to longer staple products. A staple of 37 is minimal for us, and we want to consistently go much longer.”

McCall notes that the breeding program has multiple varieties with the ThryvOn trait currently in evaluation, awaiting regulatory approvals. The company also has multiple B3XF options in review for possible market introduction. In addition, there’s a strong emphasis on screening for resistance to bacterial blight and reniform and root-knot nematodes.

“We have a lot of materials coming through our testing program right now,” he says.

Jost believes the success that NexGen varieties are having this year will continue to pay off for the company in 2022 and beyond.

“There’s been a lot of excitement this year, and growers are starting to take notice of NexGen in areas where we

don’t have as much market exposure,” he says. “We have some outstanding varieties that have performed in tough years, and we’re hoping to see them excel in a good year to give growers the options they need to be able to pick a variety with confidence.

“Relatively speaking, we’re a small seed company,” he adds. “We don’t have other products to fall back on. We’re all in on cotton. We have to be on top of our game all the time. It helps motivate us as a company to get it right the first time.”

From Cotton Grower Magazine – November 2021

Jim Steadman is Senior Editor for Cotton Grower magazine. He has spent more than 40 years in agricultural writing and marketing.

Link to article

Americot, Inc., a leading supplier of premium cotton seed, is pleased to announce the expansion of the company’s cotton seed sales team, adding new staff members and sales regions. “As Americot continues to expand our presence and add new regions, the addition of new customer support team members allows us to keep our commitment to growers throughout the Cotton Belt, providing industry-leading customer support, highest-quality products and unwavering dedication to the cotton farmer,” said Chiree Fields, Americot’s general manager.

Will Brown graduated from Clemson University with a B.S. in Agricultural Mechanization and Business and joins Americot’s Southeast region team as a sales representative. Will previously was with Crop Production Services (Nutrien Ag Solutions) and Meherrin Ag & Chemical Co. Based in Kingstree, South Carolina; he will be supporting Americot growers in southern North Carolina and above the lakes in South Carolina.

Ryan Long started in agriculture working in crop consulting scouting cotton and peanuts in Alabama. A graduate of Auburn University, he earned a B.S. in Agronomy and Soils, and was previously in sales for Local Seed Company. Based in Headland, Alabama, Ryan joins Americot as a sales representative in the Alabama & Florida Panhandle Region, supporting cotton growers throughout that area.

Charlcey Plummer has been promoted as a regional manager, leading Americot’s realigned Northern Plains region. She joined Americot in 2019 as a sales representative in the Northern Plains region and was previously a territory manager for Corteva Agriscience. In her new role, Charlcey will be supporting growers in Kansas, Northern Oklahoma and the Panhandle of Texas.

Jerrid Small has rejoined Americot as the eastern regional sales manager, supporting all regions and states east of Texas. Jerrid originally started at Americot as a sales representative in 2017 and was in that role for the three years following. Now based in Wynne, Arkansas, Jerrid will be supporting sales operations and growers in the eastern and southeastern areas of the United States.

Jason Walton has been promoted as a regional manager, leading Americot’s South Delta region. He joined the team in 2017 and has been a sales representative in the MidSouth since starting with Americot. Based in Pontotoc, Mississippi, Jason will be supporting growers in Mississippi and Louisiana in his new role.

Americot, Inc., headquartered in Lubbock, Texas, provides U.S. cotton growers with quality seed of localized varieties, offering high yield potential and excellent fiber quality, along with the technologies that growers want and need. American-owned and fully independent, Americot is a national leader in cotton seed production and technologies. For more information on Americot and our NexGen® brand cotton products, call 888.678.SEED (7333) or visit www.americot.com.

Contact:
Tyrell Currie
Marketing & Communications Manager
806.793.1431, ext 140
tcurrie@americot.com

For 2021, Americot introduced three new NexGen® B3XF varieties into their impressive portfolio of high-performing, superior-quality products. “We’re continually experiencing the benefits of our expanded Breeding and Research programs,” says Doug Jost, Director of Research & Cotton Germplasm. “At Americot, we’ve put in a lot of hard work and resources towards bringing the best varieties to the market. These new NexGen varieties for 2021, along with multiple B3XF varieties we’ve released the last few years, are proof of the work our team has done. “Our sales teams were able to hit the ground running and place these new varieties on the acres where we knew they would perform best. It’s truly a team effort as we continually bring performance and value to the grower in their investment in our premium cottonseed. Our commitment to the U.S. cotton farmer hasn’t changed and our priorities remain the same: excellent performance, high-quality products and exceptional people.”

NG 3195 B3XF

NG 3195 B3XF is an early-medium maturing variety offering good heat tolerance and consistent performance. Fully loaded with the latest Bollgard® 3 XtendFlex® Technology, this variety has high yield potential and high turnout. “We had a wet planting season in the South Delta, resulting in less-than-ideal conditions,” says Chase Samples, Ph.D., Mid-South Germplasm Specialist. “In areas where growers planted late and turned to NG 3195, it really held up well and looks to be a strong player.” NexGen Sales Rep Michael Williams, who covers Southern Georgia, agreed with Samples. “NG 3195 is fruiting up well and is looking to be a player in my region as well! I got a brief look at it last year but have been tickled with its performance this season,” he says.

NG 4190 B3XF

NG 4190 B3XF is a medium maturing, Bollgard 3 XtendFlex variety with excellent yield potential and broad adaptation. This variety offers excellent fiber quality on both dryland and irrigated acres and is sure to have a fit in multiple regions across the Belt. “This variety came up in some tough soil and as it stands right now, it looks very promising,” said South Texas Germplasm Specialist Shane Halfmann. “I’ve received positive responses from growers that this variety ‘just looks good!’ and it’s turning heads in my region, gathering attention. Early turnout reports have been good so far and we look forward to see how the season ends up!” Samples added, “NG 4190 B3XF is an aggressively growing variety that has a lot of potential. It’s going to need a little more PGR management earlier than say NG 4936, but that’s not a bad thing. It has one of the strongest terminals I’ve seen in a while. It’s loading up very nicely and stacked with bolls! NG 4190 is one we’re excited about and looks to be a great fit for growers in the South Delta!”

NG 5150 B3XF

NG 5150 B3XF is a broadly adapted, medium-full maturing Bollgard 3 Xtend- Flex variety with top-end yield potential. This heat tolerant variety does very well on highly managed, irrigated acres and will impress growers looking for solid, medium to full maturing varieties. Southeast Germplasm Specialist Scott Russell has been pleased with NG 5150 B3XF. “This variety is definitely a full-season variety. There’s just no other way to classify it. I foresee this having a great fit in my region.” Russell then added, “NG 5150 B3XF is a big, stout plant with a big boll load, and it responds to PGRs very well. It’s got us excited and is performing well in multiple ACE Trials in my area.”

Americot focuses a great deal of time and resources to breed and develop better cotton varieties that fit the specific cultural needs of growers in different geographies. Since our breeding program began more than 30 years ago, it has aggressively grown to now include a widespread group of skilled professionals who are raising the bar on genetic advances in the industry.

For more details about our latest varieties or interest in participating in one of our ACE Trials, contact your NexGen representative. Additional information may also be found at www.americot.com/research.

From Cotton Grower Magazine – September 2021

 

Americot, Inc., a leading supplier of premium cotton seed, continues to expand the NexGen® line of Bollgard® 3 XtendFlex® varieties for 2021 with the introduction of NG 3195 B3XF, NG 4190 B3XF and NG 5150 B3XF. These new varieties provide growers additional high quality, high-yielding options with technology packages to protect their yield potential.

NG 3195 B3XF is new early-medium maturing variety that is fully-loaded with Bollgard 3 XtendFlex Technology, offering good heat and storm tolerance, high yield potential and high turnout. This new variety performed and was tested in 2020 as AMX 19B001 B3XF.

NG 4190 B3XF is a new medium-maturing variety with excellent yield potential and fiber quality on both dryland and irrigated acres, and also includes Bollgard 3 XtendFlex Technology. This variety is ideal in multiple regions across the Cotton Belt and was performance tested as AMX 19B002 B3XF in 2020.

NG 5150 B3XF is a medium-full variety that is broadly adapted across the Cotton Belt with excellent heat tolerance, yield potential and fiber quality. This Bollgard 3 XtendFlex variety performs well where medium-to-full maturing varieties are preferred and was tested in 2020 as AMX 19B003 B3XF.

NexGen varieties from Americot are bred specifically around the unique growing needs of the various Cotton Belt regions. In addition to the extensive portfolio of performance-proven varieties, Americot’s cotton breeding program and research and development teams are constantly driving to improve the performance level and quality of NexGen varieties this year and for years to come.

For more details about these new and other NexGen varieties designed to perform throughout the Cotton Belt, growers should contact their participating NexGen seed dealer or NexGen representative.

Additional information may also be found at http://www.americot.com/varieties.

Americot, Inc., headquartered in Lubbock, Texas, provides U.S. cotton growers with quality seed of localized varieties, offering high yield potential and excellent fiber quality, along with the technologies that growers want and need. American-owned and fully independent, Americot is a national leader in cotton seed production and technologies. For more information on Americot and our NexGen brand cotton products, call 888.678.SEED (7333) or visit www.americot.com.

Contact:
Tyrell Currie
Marketing & Communications Manager
806.793.1431, ext 140
tcurrie@americot.com

Americot’s investment into the research and development (R&D) of high yielding, high quality varieties has expanded over the last three years into a full-scale field trial program called Americot Cotton Evaluation (ACE) Trials. This year, our nine Germplasm Specialists across the cotton belt have collec­tively planted 217 ACE Trials with cooperating growers. “These trials will be very helpful to not only our R&D and sales teams, but espe­cially our growers. We are generating information on water utiliza­tion, plant growth regulator (PGR) response and input management that will provide our growers insight and confidence in our current variety line-up and future releases,” says Dr. Doug Jost, Director of Research and Germplasm. “Every piece of data, from heat toler­ance to PGR management, provides knowledge to our sales teams and growers alike. It builds grower confidence in NexGen varieties knowing they have the power to perform under their own growing conditions in their own specific regions.”

SHANE HALFMANN Central and South Texas

2020 started off dry in South Texas, causing growers to plant deep, chasing moisture. But as luck would have it some areas got a big rain event following planting, causing widespread replants. I was concerned about the late-planted cotton, but a wet summer has allowed the crop to reach full potential. The early-March planted cot­ton also looks beautiful. At the time of this writing, I do not want to speculate, but it’s a very strong crop with excellent yield potential. NG 4936 B3XF and NG 4098 B3XF look very good in the Coastal Bend.

The Upper Coast had a similar weather pattern and insect pres­sure was light across the whole region. Fruit retention was high, allowing for easier management. I think this will also allow for an earlier harvest season, which is always beneficial as we strive to avoid any tropical weather events. NG 5711 B3XF remains our number one variety here, but NG 4936 B3XF looks very good and the two varieties complement each other on the farm.

In central Texas many growers got a Father’s Day gift in the form of a timely rain. The cotton was just beginning to bloom, and soil moisture was limiting. NG 4936 B3XF and NG 5711 B3XF are both looking strong here, as well.

We are fortunate to have several new options in our ACE Trials this year. AMX 19B001 B3XF and AMX 19B003 B3XF are being tested for the first time in 2020. We implemented 27 ACE Trials across the region with excellent grower-cooperators and are look­ing forward to great trial results.

BROOKS BLANCHE, PH.D. South Delta

The 2020 cotton season began with negativity surrounding the trade war and relations with China, a major buyer of US Cotton. Because of the depressed prices resulting from reduced U.S. ex­ports to China, cotton acres dropped significantly below last year’s levels. In some areas, cotton acreage is estimated to be 50% lower compared to last year. A grower made the comment to me, “So far, 2020 tastes like toothpaste and orange juice.” That is the bad news. The good news is that planting conditions were better than last year, and replants were down significantly. Cotton has grown nicely and has benefited from better rainfall than we’ve seen in re­cent years. Going into the major bloom period, we are in a good position to make high yields a reality.

One component of working in R&D is that we are living and work­ing in 2020 but preparing for 2021. We have approximately 25 unique ACE Trials scattered throughout the South Delta and we will have a very good understanding of variety performance and characteristics of new varieties heading into 2021. In addition to multi-location yield data, I’m also looking at several trial sets evaluating soil type pref­erences of varieties. Attempts are made to manage planting date, location, fertility, etc. identically such that the only differing factor is soil texture. It never ceases to amaze me just how differently variet­ies perform on a Sharkey clay compared to a Commerce silt loam. As any grower knows, cotton varieties are often specifically adapted to certain soil characteristics, e.g., NG 5711 B3XF on clay-textured soils. This research gives us a better understanding of new varieties and their management characteristics beyond their “average” yields. My trials this year include standards like NG 5711 B3XF and NG 4936 B3XF along with several experimental lines being considered for va­riety launch in 2021. ACE Trials such as these are essential to under­standing new varieties, so growers can be confident and successful growing them for the first time. If you are interested in the data from these trials, please reach out to me or your local NexGen rep, and we’d be happy to share it with you!

TODD SPIVEY, PH.D. Carolinas

2020 has been a season of extremes thus far. From low tempera­tures in the 30s into the second week of May, to rainfall totals as high as 28” in some areas. Consequently, we have already seen a full season of cotton stress events. Our ACE Trial program in the Carolinas and Virginia is in full force again this year, expanding our geographical reach out to the Blacklands in eastern North Carolina; north to Sussex County, Virginia; and south to Kline, South Caroli­na. This year’s program includes an improved variation of irrigated and non-irrigated trials, a wide range of tillage options from strip-tilled cover crops to conventional, raised beds, as well as a couple of dou­ble-cropped plots behind winter wheat.

Because of the tough spring weather, many fields were planted un­der less than optimum conditions. As a result, many fields were plant­ed late and early-season growth was slow, so growers are working hard to manage for earliness. Plant growth regulator management is key to insuring we protect against rank growth, improving pest control and harvestability.

Across the board, our NexGen varieties showed outstanding vig­or, despite the terrible planting and early season growth conditions. Great stands of NG 4936 B3XF and NG 5711 B3XF are a common sight across the region, and the new standout, NG 4098 B3XF, is off to a roaring start with market-leading vigor! Despite all the hin­derances already encountered, the NexGen portfolio of Bollgard® 3 XtendFlex® varieties is primed to turn heads in 2020.

KAREN GELDMACHER Arizona

This time of year, cotton in Arizona is approaching cut-out along the Colorado River and peak bloom in the central growing regions. We are watching the weather, specifically for temperatures associated with cotton heat stress. Meteorological reports for the region suggest monsoon humidity and above average temperatures will continue through the summer growing season. We have a research program in Maricopa, Arizona collecting heat stress data, including pollen de­hiscence, floral morphology and boll formation. Over the years, this research has shown us that NG 3729 B2XF, NG 4936 B3XF and NG 5711 B3XF possess excellent heat tolerance. This research pro­vides the information we need to assist our grow­ers with proper variety placement. Arizona ACE Trials are at various developmental stages across the state, includ­ing peak bloom, cut-out, and some getting the final irrigation. Our ACE Trial grower-cooper­ators are very excited about NG 4098 B3XF. They were very im­pressed with its large seed size, excellent stand establishment, very high early-season boll retention and ease of management.

SCOTT RUSSELL South Alabama and Georgia

This is the best start we’ve had in several years! I have seen ex­ceptional stands on fields that typically have emergence issues. The stand establishment and early season performance of the NexGen Bollgard 3 XtendFlex varieties has been excellent. We are really standing out against the competition. NG 4936 B3XF demonstrat­ed outstanding emergence and growers are very impressed with its strong early season growth. Another variety worth noting is NG 4098 B3XF. We were a little dry early in the planting window and we were planting deep, chasing moisture. Growers that planted NG 4098 B3XF couldn’t stop talking about its outstanding emergence. One grower told me he’s never seen that kind of vigor in the 25 years he’s been farming. Two experimental lines, AMX 19B001 B3XF and AMX 19B003 B3XF have us excited about their potential fit in southeast Georgia. Overall, we’re very pleased with our crop and the perfor­mance of the NexGen varieties!

For further information on Americot Cotton Evaluation Trials in your region, contact your Americot Germplasm Specialist. Visit www.americot.com/research-team for contact information.

From Cotton Farming Magazine – August 2020

Link to article

 

Through its unique program known as ACE (Americot Cotton Evaluation) Trials, the company is able to observe and evaluate cotton variety candidates in “real world” situations. Comprehensive research on those test plots clearly demonstrates how a new NexGen variety should perform in specific areas under regional conditions such as climate, elevation, water availability and local soil types, along with other variables such as pest pressure and PGRs.

Now, thanks to enthusiastic grower support, Americot has been able to hire more research professionals and dramatically increase the company’s field-testing capabilities. In 2018, Americot sponsored 75 ACE test plots; that number is now closer to 200, stretching from Arizona to the Atlantic coast.

“We now have the personnel to cover the Cotton Belt and give more attention to all areas,” said Dr. Doug Jost, Director of Research & Cotton Germplasm. “Our field researchers are able to observe variety candidates in each of our territories under all kinds of conditions.”

Varieties in ACE Trials are carefully monitored for critical performance metrics, including yield, length, vigor, maturity, height, disease tolerance and stormproof bolls. That data is then correlated to the exact geographic area in which a new variety will be sold. By the time a NexGen variety is launched, Americot knows where it will have the most potential for success and how it can be managed most effectively.

“Through our expanded field research, we can go to growers in a certain area and say with confidence, ‘This variety will work here’,” Jost added. “We want Americot customers to know that when they choose one of our cotton seed products, it’s been tested in conditions that match up to what’s in their own backyard.”

Americot, Inc., headquartered in Lubbock, Texas, provides U.S. cotton growers with quality seed of localized varieties, offering high yield potential and excellent fiber quality, along with the technologies that growers want and need. American-owned and fully independent, Americot is a national leader in cotton seed production and technologies. For more information on Americot and our NexGen brand cotton products, call 888.678.SEED (7333) or visit www.americot.com.

Contact:
Tyrell Currie
Marketing & Communications Manager
806.793.1431, ext 140
tcurrie@americot.com

Americot, Inc., a leading supplier of premium cotton seed, continues to expand the NexGen® line of Bollgard® 3 XtendFlex® varieties for 2020 with the introduction of NG 4098 B3XF. Also new for this year is NG 4050 XF. These two new varieties provide growers additional high quality, high-yielding options with excellent disease tolerance packages to protect their yield potential.

NG 4098 B3XF is a new medium-maturing variety boasting best-in-class fiber quality and fully-loaded with Bollgard® 3 XtendFlex® Technology. This variety performed very well in stressful environments in 2019, due to its excellent heat tolerance while boasting an exceptional overall disease package to enhance yield potential. Testing of this variety was completed through Americot’s ACE Trials in 2019 as AMX 19A006 B3XF.

NG 4050 XF is an XtendFlex® variety, ideal for the Plains of Texas and Oklahoma. NG 4050 XF is a medium-maturing variety with solid disease tolerance to Verticillium wilt and excellent tolerance to bacterial blight. Demonstrating outstanding fiber package and yield potential, testing of NG 4050 XF was completed through Americot’s ACE Trials in 2019 as AMX 19A021 XF.

NexGen varieties from Americot are bred specifically around the unique growing needs of the various Cotton Belt regions. In addition to the extensive portfolio of performance-proven varieties, Americot’s cotton breeding program, led by Dr. Lloyd McCall, and germplasm specialists team, led by Dr. Doug Jost, are constantly driving to improve the performance level and quality of NexGen varieties this year and for years to come. “For 2020, we’re really excited about the new NG 4098 B3XF,” Jost said. “It handled the stressful 2019 crop year very well and we saw excellent adaptability across multiple soil types. NG 4098 was a top performer in the 2019 ACE Trials.”

For more details about these new and other NexGen varieties designed to perform throughout the Cotton Belt, growers should contact their participating NexGen seed dealer or NexGen representative. Additional information may also be found at http://www.americot.com/varieties.

Americot, Inc., headquartered in Lubbock, Texas, provides U.S. cotton growers with quality seed of localized varieties, offering high yield potential and excellent fiber quality, along with the technologies that growers want and need. American-owned and fully independent, Americot is a national leader in cotton seed production and technologies. For more information on Americot and our NexGen brand cotton products, call 888.678.SEED (7333) or visit www.americot.com.

Contact:
Tyrell Currie
Marketing & Communications Manager
806.793.1431, ext 140
tcurrie@americot.com

Americot, Inc., a leading supplier of premium cotton seed, continues to offer impressive cash rebates on select crop protection products when purchased in conjunction with its NexGen® XtendFlex® varieties. Qualifying growers can earn a rebate up to $4.00-per-acre or more, by bundling their seed purchase with essential herbicides, insecticides and Americot’s CottolyST™ Enhanced seed treatment.

The 2020 Americot Advanced Protection Program enables growers to select from several herbicide and insecticide products – all while helping to promote a stronger start and better yield potential for their cotton crops.

To qualify for the rebate, the purchase must include at least 40 units of NexGen XtendFlex cotton seed along with at least 60 gallons of Interline® brand glufosinate herbicide or 120 gallons of InterMoc™ herbicide (or equivalent combined amounts of the two). Interline and InterMoc glufosinate-based herbicides are the only non-selective alternative to glyphosate in-crop, which is effective in controlling resistant Palmer Amaranth as well as a broad spectrum of weeds and grasses. In addition, further rebates can be earned on purchases of Moccasin™ II Plus (S-Metolachlor), Satellite® (pendimethalin), Argyle™, and Acenthrin™ insecticides, as part of this program.

“The Advanced Protection Program continues to benefit cotton growers in multiple ways,” said Terry Campbell, product development at Americot. “By promoting insect and weed control best management practices, as well as providing a cash incentive to the grower for doing so, growers can be assured that Americot has their back.”

Americot’s Advanced Protection Program is underway now and applies to any qualifying purchases made from November 1, 2019 until August 31, 2020. The offer is open to growers in all cotton-producing states in the U.S. where the NexGen brand of cotton seed is sold.

For more details about eligibility requirements and specific product choices, growers should contact their participating NexGen seed dealer or NexGen representative. Additional information may also be found at www.americot.com/programs.

Americot, Inc., headquartered in Lubbock, Texas, provides U.S. cotton growers with quality seed of localized varieties, offering high yield potential and excellent fiber quality, along with the technologies that growers want and need. American-owned and fully independent, Americot is a national leader in cotton seed production and technologies. For more information on Americot and our NexGen brand cotton products, call 888.678.SEED (7333) or visit www.americot.com.

Contact:
Tyrell Currie
Marketing & Communications Manager
806.793.1431, ext 140
tcurrie@americot.com

As Americot Cotton Breeder Tom Brooks took the microphone at a September field day in Lubbock, TX, he told the hundred or so growers attending that he might get repetitive.

“One of the things you’re going to hear me repeat about our varieties – especially our experimentals – is staple length,” he said. “There’s a big push in our pipeline to move that needle in our products going forward.”

This move for market advancement continues to drive Americot’s business. After surprising the cottonseed market in 2016 by vaulting into second place in market share – plus the country’s top planted variety that year – the company continues to hold its own in terms of popular high yielding varieties and market expansion.

In 2019, according to the USDA Cotton Varieties Planted report, the company’s NexGen brand holds 23% of the total U.S. market and leads the Southwest market with 32% of region’s acres. Three of their varieties – NG 4545 B2XF, NG 4777 B2XF and NG 3406 B2XF – are among the top ten most planted this year.

But to maintain success, the product line must evolve. And it’s a key reason why the end rows along the Americot Cotton Evaluation Trials in Lubbock were full of interested growers.

For starters, they came to see and hear about how several new NexGen varieties were faring in their first year on the market, primarily:

Brooks – one of five Americot cotton breeders across the U.S. – also shared information about six potential new varieties in the plot. “We have five B3XF experimental varieties and one XF variety,” he explained. “At least three of these could be on the market next season, but we haven’t made a final decision yet.”

One of the experimentals is a broadly adapted early-to-mid maturity variety with the potential to be the next workhorse in the NexGen line. “It’s our first year looking at it with traits added, and we’re talking about one to two staple lengths longer than NG 3406 B2XF. It will be a general contender everywhere we place it.”

Among the other B3XF experimentals is a potential dryland variety for West Texas with bacterial blight resistance and a good fiber package; a larger seeded, disease tolerant variety with exceptional staple length for the High Plains and Rolling Plains; a new mid-maturity variety with a good fit in the Southern High Plains; and a mid-maturity variety with great staple length and good disease tolerance for dryland and irrigated acres in the High Plains and Rolling Plains.

The potential XF-only variety offers early-to-mid maturity, bacterial blight resistance, high yields and improved staple length for West Texas acres north of Lubbock.

“Next year, there will probably be closer to 20 new experimentals to talk about,” said Brooks. “We see our pipeline growing each season and look forward to being able to move our game up each year.”

From Cotton Grower Magazine – November 2019

Jim Steadman is Senior Editor for Cotton Grower magazine. He has spent more than 40 years in agricultural writing and marketing.

Link to article

 

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